La Marca
Encourage consumers to celebrate life's little moments with mini-sized La Marca Prosecco and champagne. Whether it's a small victory, a quiet night in, or a spontaneous get-together with friends, mini seltzers add a touch of fun and celebration to any occasion
Target Audience:
Young professionals (ages 25-35) who appreciate small luxuries.
Social drinkers who enjoy casual get-togethers.
Women-centric market that values aesthetics, lifestyle branding, and shareable experiences.
Key Message:
Small bottles. Big celebrations. Mini Prosecco means more reasons to toast.
Tagline:
Celebrate life’s mini moments.
